BRAND DISCOVERY
The first step in our brand discovery process involves getting to understand your business goals, core values, history, company culture, industry trends, competition, demographics and target audience so we can clearly articulate what makes your organization unique. We will then work to establish and communicate the specific values that differentiate you from your competitors. The brand discovery process involves up to two (2) meetings with your core team. Upon completion, we aim to fully understand how people perceive you now and how you want them to consider you moving forward.
CREATIVE STRATEGY
Once we have mapped the core principles and values of your brand, we can confidently jump into the creative process. During this phase of work, we will host a creative discovery meeting from which we will define and plan our approach to the design of your brand's visual identity. The creative strategy allows us an opportunity to explore how we can best differentiate you in the marketplace and position your brand in a place of strength. The result is an internal creative brief that articulates the design goals and serves as a guide that informs the logo design process and cascades into all company collateral.
LOGO IDENTITY DESIGN
Once you've approved the chosen creative direction, our designers will move into interpreting your brand characteristics in a visual way. We will present concepts that resonate with your audience and accurately reflect the exceptional nature of your business.
COMPANY BRANDING EXAMPLE
The first step in our brand discovery process involves getting to understand your business goals, core values, history, company culture, industry trends, competition, demographics and target audience so we can clearly articulate what makes your organization unique. We will then work to establish and communicate the specific values that differentiate you from your competitors. The brand discovery process involves up to two (2) meetings with your core team. Upon completion, we aim to fully understand how people perceive you now and how you want them to consider you moving forward.
CREATIVE STRATEGY
Once we have mapped the core principles and values of your brand, we can confidently jump into the creative process. During this phase of work, we will host a creative discovery meeting from which we will define and plan our approach to the design of your brand's visual identity. The creative strategy allows us an opportunity to explore how we can best differentiate you in the marketplace and position your brand in a place of strength. The result is an internal creative brief that articulates the design goals and serves as a guide that informs the logo design process and cascades into all company collateral.
LOGO IDENTITY DESIGN
Once you've approved the chosen creative direction, our designers will move into interpreting your brand characteristics in a visual way. We will present concepts that resonate with your audience and accurately reflect the exceptional nature of your business.
COMPANY BRANDING EXAMPLE
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