Green Entrepreneur

Dispensary Digital Marketing

Working with you as your partner, we will help you develop and execute a comprehensive results-focused, ROI-driven marketing strategy to build your brand, cultivate customer loyalty and increase revenue.

From customer acquisition to loyalty programs to mobile strategy, we’ve got you covered and we have proven results.

Bottom line: our goal is to deliver the highest ROI for a reasonable investment.

Website Design & Development

Dispensary Mobile Marketing

There are 5 types of Mobile Marketing Strategies that you should be applying to your dispensary. Website, Email, SMS/ Text Message Marketing, Ads, and Mobile Applications will optimize your growth, bring in new customers, and retain existing ones. If you don’t have a mobile strategy, you don’t have a strategy.

More than 60% of your customers will likely access your site with a mobile device. We work with your team to develop a mobile strategy that ensures your site is mobile responsive and optimized to leveraging local-sensitive data to send marketing messages and notifications that drive traffic to your dispensary.

Dispensary Email Marketing

Foottraffik provides fully managed email marketing solutions as part of our online dispensary marketing strategy. Our email marketing services will save you time and money while delivering results. Our turnkey solution includes strategy, campaign ideation and creation, mailing setup, list management, and deployment. Email is a great way to keep your subscribers informed.

Email marketing is more robust than most think. There are different types of emails and best practices to go along with them. There are even laws and regulations that vary by region, such as the CAN-SPAM Act of 2003, which is in direct response to the rise of spam in inboxes nationwide. Email marketing is an art. We can show you how to utilize this tool and make your digital marketing campaign a masterpiece.

Dispensary SEO

Given the unique position of the cannabis industry, we’re only covering the digital marketing channels that are permitted to use by ancillary businesses, brands, dispensary owners, mobile applications, producers, processors, and websites. There is a legal gray area when marketing cannabis companies, and you should regularly reference the laws within your State before starting any campaign.

To say search strategy is paramount to your digital strategy is an understatement. If you can’t get found, you’re invisible. But, an effective search strategy takes time, resources, and expertise. Foottraffik will help you develop a comprehensive organic search strategy focused on building your brand, driving traffic to your website, and driving foot traffic to your dispensary.

Learn more about SEO for your Cannabis Dispensary.

Dispensary Local Marketing

Local marketing is also known as “neighborhood marketing” or “local store marketing,” this marketing strategy refers to employing various tactics dependent on the consumer and your local dispensary characteristics and offerings. It’s a highly specific plan targeted to your potential customers in your local area.

Local marketing requires thinking hard about who your potential customers are, including what motivates them, where they’re at, and what you’re competitors are doing. We’ll work closely with you to develop a local strategy including: managing your listing in search and local directories, sponsoring local events, targeting local social media users, cross-promoting with other local businesses, and gaining local media exposure.

Learn more about local marketing and how you can apply homegrown strategy to your campaign by visiting our website.

Dispensary Social Media Marketing

Social media in itself is considered to be any platform consisting mainly of user-generated content, whether it be a conversation, commentary, or multimedia. From a marketing perspective, social media is an opportunity for businesses like yours to engage with consumers directly and create content and ads that compel people to interact with your brand. Whether your goal is to gain attention, sales, or traffic – cannabis dispensary social media marketing is an incredible tool.

The power of social can’t be underestimated. Word-of-mouth increasingly takes place online. Where are your customers? Facebook, Instagram, Twitter, and increasingly, cannabis-focused social channels. Social media can be a highly effective tool in building customer loyalty while reaching new customers. We’ll work with you to help you develop a strategy to engage with your audience, from developing remarkable original (and sharable) content to curating content relevant to your audience. Remember, content lives online forever - we’ll make sure you shine!

Dispensary Content Marketing

Content marketing is a strategy focused on creating and distributing valuable, relevant, and consistent content to entice and engage a defined audience to drive profitable customer actions. As opposed to selling your product or service, content marketing allows you to educate your prospects with relevant and useful content to provide value. Content marketing starts with creating remarkable content that you can share across media channels.

An effective strategy involves creating, publishing, and distributing content that your audience will appreciate. Your customers have questions and are eager to learn: from safely consuming edibles to how cannabis may help them treat chronic pain. We’ve built a team of the best writers in the industry, writers with experience writing for some of the biggest media outlets in the industry such as Leafly and Wikileaf. Learn more about the strategies that our agency uses to increase awareness and earn trust with your customers. It is our pleasure to teach you more about Content Marketing so that your company can grow.

Dispensary Reputation Management

No matter the size of a dispensary online reputation management (ORM) affects its business. In an increasingly savvy community of consumers, it’s becoming more common than not for them to do their research before making a purchase with you. From your inception, you’ve invested in all the right marketing, branding, display design, but if make the mistake of overlooking ORM, it could be all for nothing.

Building customer loyalty and maintaining your reputation is an essential component of your digital strategy. What influences your reputation, while helping build loyalty? Every review, every piece of online information about your dispensary is how you are perceived in the marketplace. As they say, building a stellar reputation takes time, but losing it can happen quickly. Foottraffik works closely with you to make sure you build an impeccable reputation while cultivating new customers as you retain loyal ones.

See our introduction to Online Reputation Management on our website.

Dispensary Branding

Dispensary Marketing Strategies

A good cannabis dispensary digital marketing strategy encompasses all web-based or electronic communication between you — the brand — and your audience. Given the prominence of digital channels — particularly the importance search, social media, and mobile — people are consuming more digital media and less traditional media.

Dispensary Influencer Marketing

Influencer marketing campaigns are partnerships with people or brands of influence or social currency who have their own highly engaged following. In identifying these influencers you are able to act on the opportunity to promote your brand or products to their personal network. The art is finding key leaders whose audience is one that you’d like to interact with. It’s this positioning that allows you to reach a new audience or group of people.

Learn more about influencer marketing and how influencers can help you.

Dispensary SMS Marketing

In a digital age where customers are inundated with hundreds of ads and brand impressions daily, it’s important to invest in marketing that stands out and converts. You might not expect that for your cannabis dispensary text message marketing may be a particularly effective method – an extremely reactive, personal approach to engaging with your customers and increasing your sales. And because of how direct and personal it is, it’s also important that you do it right. Learn more about SMS/ Text Message Marketing, why your dispensary should utilize it, SMS Software and dispensary loyalty programs, and the best practices to apply to your digital dispensary marketing strategy.

Dispensary Voice Search

Voice Search is the technology such as Google Now, Siri, Cortana, Alexa which are embedded in your phone, tablet, and other internet appliances that allows you to perform searches by speaking rather than typing.

Dispensary Video Marketing

Video marketing is a way to communicate your message, images, products, storefront, etc. into an easily digestible, engaging format. Videos are increasing in demand among customers as it’s an ideal format for someone on-the-go or with a fleeting attention span. Videos are powerful, impactful and can deliver a much bolder message if done correctly. For these reasons and more, cannabis dispensary video marketing is more important than ever.

Dispensary Public Relations

PR is about building your reputation and is crucial to differentiating yourself from the surrounding competition. By engaging in online public relations, you are not only establishing credibility and bringing awareness to your brand; but you are also capturing the attention of new customers. As a dispensary, if you’re not engaging in online cannabis PR services, you are greatly misrepresenting your brand and leaving room for your competition to succeed and acquire those customers themselves. Learn more about dispensary public relations and online press release channels.

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Dispensary Digital Marketing

Website Design & Development

Dispensary Mobile Marketing

Dispensary Email Marketing

Dispensary SEO

Dispensary Local Marketing

Dispensary Social Media Marketing

Dispensary Content Marketing

Dispensary Reputation Management

Dispensary Branding

Dispensary Marketing Strategies

Dispensary Influencer Marketing

Dispensary SMS Marketing

Dispensary Voice Search

Dispensary Video Marketing

Dispensary Public Relations

Dispensary Advertising Laws & Regulations

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Foottraffik

SHARE THIS PROFILE WITH FRIENDS

Products / Services

Dispensary Digital Marketing

Website Design & Development

Dispensary Mobile Marketing

Dispensary Email Marketing

Dispensary SEO

Dispensary Local Marketing

Dispensary Social Media Marketing

Dispensary Content Marketing

Dispensary Reputation Management

Dispensary Branding

Dispensary Marketing Strategies

Dispensary Influencer Marketing

Dispensary SMS Marketing

Dispensary Voice Search

Dispensary Video Marketing

Dispensary Public Relations

Dispensary Advertising Laws & Regulations

B2B

Add Your Review

RATING

CONTACT ME